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Generation UCAN to Sponsor Walter Camp National Player of the Week Awards

The Walter Camp National Players of the Week presented by Generation UCAN - Today’s Nutrition, Tomorrow’s Champions

For Immediate Release: August 25, 2011

New Haven, CT – Generation UCAN, a revolutionary sports nutrition company will be the presenting sponsor for the Walter Camp National Offensive and Defensive Players of the Week, the Foundation has announced.

Since 2004, the Foundation has recognized an Offensive and Defensive Player of the Week for the 120 teams that comprise the Football Bowl Subdivision. Sunday, September 4 will mark the first week of selections for the 2011 regular season.

“Walter Camp is synonymous with college football and honored to once again recognize the best performers each week during the regular season,” Foundation president John Marks said. “We are also ecstatic to partner with a company like Generation UCAN who is committed to helping athletes achieve their optimal performance.”

“We’re thrilled to be partnering with such a well-respected and prestigious organization like the Walter Camp Football Foundation,” CEO of The UCAN Company, Shoba Murali said. “We hope to revolutionize sports nutrition much like Walter Camp revolutionized football and are excited that Generation UCAN is already fueling both former and future Walter Camp Award winners.”

Generation UCAN is a healthy sports nutrition drink fueled by a unique, natural carbohydrate called SuperStarch. It's meant to be consumed before activity for sustained energy and enhanced fat burn, and after activity to assist with muscle recovery. SuperStarch was originally designed to help a child who suffers from serious energy imbalances. Generation UCAN’s healthy energy now fuels some of the top athletes in the world - ranging from professional football players, to Olympic distance runners, to everyday athletes striving for fitness. The UCAN Company is based in Woodbridge, CT. Visit www.generationucan.com for more information.

Walter Camp, “The Father of American football,” first selected an All-America team in 1889. Camp – a former Yale University athlete and football coach – is also credited with developing play from scrimmage, set plays, the numerical assessment of goals and tries and the restriction of play to eleven men per side. The Walter Camp Football Foundation (http://www.waltercamp.org) – a New Haven-based all-volunteer group – was founded in 1967 to perpetuate the ideals of Camp and to continue the tradition of selecting annually an All-America team. The Foundation is a member of the National College Football Awards Association (NCFAA). The NCFAA was founded in 1997 as a coalition of the major collegiate football awards to protect, preserve and enhance the integrity, influence and prestige of the game’s predominant awards. The NCFAA encourages professionalism and the highest standards for the administration of its member awards and the selection of their candidates and recipients. For more information, visit the association’s website, www.ncfaa.org for more information.

Walter Camp, "The Father of American football," first selected an All-America team in 1889. Camp — a former Yale University athlete and football coach — is also credited with developing play from scrimmage, set plays, the numerical assessment of goals and tries and the restriction of play to eleven men per side. The Walter Camp Football Foundation — a New Haven based all volunteer group — was founded in 1967 to perpetuate the ideals of Camp and to continue the tradition of selecting annually an All America team.